Digital Project
We HANDLE YOUR DIGITAL PROJECT MANAGEMENT
We HANDLE YOUR DIGITAL PROJECT MANAGEMENT
You have a specific digital project to manage, but you lack the internal expertise.
We’ll guide and support you through each stage of your project. Our role will be to clarify the expected participation and define the needs and skills required, as well as coordinate the internal team by assessing the required workload, manage external multidisciplinary teams, and prevent and manage unexpected problems that might arise while carrying out the project.
More specifically, we will be able to help you in the following areas:
Understanding your digital environment
- Key figures
- The major digital trends, behavioral and usage reports
- Tablets and smartphones: mobile websites and apps
- How to take advantage of social networks
Assess the current tools, define the needs and the objectives of your digital project
- Understand the strategic challenges of a digital project: image, brand awareness, business development, customer relations, services.
- Define the objectives, identify the targets, and determine the success criteria for your project.
- Assess the digital maturity of the employees impacted by the project.
- Qualitative-Quantitative assessment of the current situation: indicators and method.
- Draw up the requirements.
Structure your project’s environment
- Identify the departments and employees involved in the project.
- Project management: Steering Committee, Project Committee, Key Users.
- Identify external service providers: advertising agencies, marketing agencies, web and software development agencies.
- The stages and phases of your digital project.
- Deliverables for a digital project.
- Establish your project schedule.
- General specifications or detailed functional specifications.
Define the components of your project
- Structure: organization of content, sections, user journey. Integrate functional constraints and SEO.
- Classification of website content: text, video, infographics, forms.
- Usability and graphic charter.
- Technical aspects: CMS, Web 2.0, mobile apps, responsive design, API. What you need to know.
- Interaction with other company tools: CRM, email platform, “business” apps.
Content creation and management
- Organize content production (internal team, service providers)
- Produce effective, efficient content: select subjects, web copywriting, SEO
- Implement actions that generate qualified audiences
- Distribute information, publish documents
Performance management
- Identify the proper indicators and establish performance charts
- Optimize and promote the website to generate traffic
- Measure and analyze your website’s audience
Need expertise for managing a digital project? Contact us !
