{"id":1763,"date":"2019-02-15T15:53:12","date_gmt":"2019-02-15T14:53:12","guid":{"rendered":"https:\/\/ut6on4bvftp.preview.infomaniak.website\/?p=1763"},"modified":"2019-06-09T17:28:26","modified_gmt":"2019-06-09T15:28:26","slug":"transformation-digitale-les-pme-suisses-a-deux-vitesses","status":"publish","type":"post","link":"http:\/\/webecome.ch\/en\/transformation-digitale-les-pme-suisses-a-deux-vitesses\/","title":{"rendered":"Transformation Digitale : Les PME suisses \u00e0 deux vitesses"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.24″ custom_padding=”0px|||||”][et_pb_row custom_padding=”||3px|||” _builder_version=”3.24″][et_pb_column type=”1_5″ _builder_version=”3.24″][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.24″][et_pb_post_title comments=”off” featured_image=”off” _builder_version=”3.24″ title_font=”Montserrat||||||||”][\/et_pb_post_title][et_pb_divider _builder_version=”3.24″][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.24″][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=”0px|||||” _builder_version=”3.24″][et_pb_column type=”1_5″ _builder_version=”3.24″][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.24″][et_pb_image src=”https:\/\/ut6on4bvftp.preview.infomaniak.website\/wp-content\/uploads\/2019\/06\/Transformation-Digitale-Les-PME-suisses-a\u0300-deux-vitesses.png” _builder_version=”3.24″ custom_padding=”0px|||||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.24″][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.24″][et_pb_column type=”1_5″ _builder_version=”3.24″][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.24″][et_pb_text _builder_version=”3.24″ custom_padding=”||0px|||”]<\/p>\n

1) Les PME suisses sont-elles pr\u00eates au d\u00e9fi du num\u00e9rique ?<\/strong><\/p>\n

Sur le principe oui, elles le sont toutes. Ou du moins aimeraient l\u2019\u00eatre. Mais dans la r\u00e9alit\u00e9, plus d\u2019un tiers encore des PME suisses* n\u2019ont pas encore d\u00e9marr\u00e9 leur mutation.<\/p>\n

 <\/p>\n

2) Quels sont les principaux freins de ces PME \u00e0 l\u2019amorce de leur transformation digitale ?<\/strong><\/p>\n

J\u2019en distingue deux majeurs.<\/p>\n

Le premier est d\u2019ordre financier. Il est toujours extr\u00eamement d\u00e9licat pour une PME de d\u00e9gager un budget pour amorcer sa transformation digitale. C\u2019est un processus qui co\u00fbte de l\u2019argent m\u00eame si l\u2019on travaille par priorit\u00e9. Le deuxi\u00e8me frein r\u00e9side dans le fait que beaucoup de directeurs de PME ont de la peine \u00e0 savoir par quel bout commencer. La transformation digitale d\u2019une entreprise est une t\u00e2che prot\u00e9iforme, complexe, qui n\u00e9cessite des comp\u00e9tences bien sp\u00e9cifiques. Bien souvent, ces directeurs imaginent qu\u2019un tel r\u00f4le peut \u00eatre confi\u00e9 \u00e0 leur directeur IT, mais c\u2019est une mission qui va bien au-del\u00e0 des aspects purement technologique.<\/p>\n

 <\/p>\n

3) Pourquoi s\u2019adjoindre les comp\u00e9tences d\u2019un nouveau profil ?<\/strong><\/p>\n

L\u2019int\u00e9gration d\u2019un responsable de la transformation digitale sera l\u2019un des ingr\u00e9dients majeurs de la r\u00e9ussite de la transformation de ces PME, d\u2019un point de vue non seulement technologique mais surtout humain. Ce sera une sorte de chef d\u2019orchestre dont l\u2019action s\u2019\u00e9tendra \u00e0 de multiples domaines, tels que le d\u00e9veloppement d\u2019une compr\u00e9hension du comportement des diff\u00e9rentes cibles, de l\u2019utilisation de la data et de l\u2019analyse des performances, de la promotion, de l\u2019agilit\u00e9 dans l\u2019organisation avec des \u00e9quipes hybrides qui n\u2019ont pas l\u2019habitude de collaborer ensemble, et de l\u2019optimisation des processus internes et externes\u2026<\/p>\n

 <\/p>\n

4) Quelle est la place des RH dans le soutien et la mise en place d’une transformation digitale au sein d’une PME ?<\/strong><\/p>\n

Les fonctions RH ont un r\u00f4le majeur \u00e0 jouer car ce sera un partenaire cl\u00e9 dans la r\u00e9ussite de cette transformation. Elles devront dans un premier temps trouver le profil ad\u00e9quat, et comprendre les enjeux derri\u00e8re un tel recrutement. Ensuite elles auront comme mission la pr\u00e9paration des collaborateurs \u00e0 une forme d\u2019adaptabilit\u00e9 et d\u2019agilit\u00e9. Elles devront identifier les nouvelles comp\u00e9tences \u00e0 int\u00e9grer et les comp\u00e9tences digitales \u00e0 renforcer au sein des \u00e9quipes. Dans les ann\u00e9es \u00e0 venir les RH auront un r\u00f4le d\u00e9terminant \u00e0 jouer face \u00e0 la transformation des processus et des m\u00e9tiers et devront eux-m\u00eames faire \u00e9voluer leur fonction pour \u00eatre en ad\u00e9quation avec la mutation du march\u00e9 professionnel.<\/p>\n

 <\/p>\n

5) Quelles recommandations concr\u00e8tes pour ces directeurs de PME en suisse ?<\/strong><\/p>\n

Je leur dirais de d\u00e9marrer d\u00e8s \u00e0 pr\u00e9sent leur r\u00e9flexion avec un expert en transformation digitale afin d\u2019en d\u00e9finir les contours, les objectifs, une feuille de route et un premier budget. Si l\u2019un des freins r\u00e9side dans l\u2019engagement d\u2019une personne en CDI, il existe en Suisse un r\u00e9seau d\u2019expert(e)s qui peut les accompagner selon des mod\u00e8les contractuels adaptables et \u00e9ventuellement sur une dur\u00e9e d\u00e9termin\u00e9e.<\/p>\n

 <\/p>\n

Il ne faut plus tarder car le risque pour les PME Suisses et de perdre leur comp\u00e9titivit\u00e9 et leur positionnement majeur.<\/p>\n

 <\/p>\n

Cet article a \u00e9t\u00e9 initialement publi\u00e9 dans Global HR Talents<\/a>.<\/p>\n

 <\/p>\n

Isabelle Hudovernik, 15 f\u00e9vrier 2019<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

*EY Press Release ZURICH, 9 APRIL 2018. Swiss SMEs have grasped digitization’s potential<\/a>.<\/p>\n

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Contactez-nous !<\/p>\n

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1) Les PME suisses sont-elles pr\u00eates au d\u00e9fi du num\u00e9rique ?<\/p>\n

Sur le principe oui, elles le sont toutes. Ou du moins aimeraient l\u2019\u00eatre. Mais dans la r\u00e9alit\u00e9, plus d\u2019un tiers encore des PME suisses* n\u2019ont pas encore d\u00e9marr\u00e9 leur mutation.<\/p>\n

2) Quels sont les principaux freins de ces PME \u00e0 l\u2019amorce de leur transformation digitale ?<\/p>\n

J\u2019en distingue deux majeurs.<\/p>\n","protected":false},"author":3,"featured_media":1765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation"],"yoast_head":"\nTransformation Digitale : Les PME suisses \u00e0 deux vitesses - WeBecome<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/webecome.ch\/transformation-digitale-les-pme-suisses-a-deux-vitesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformation Digitale : Les PME suisses \u00e0 deux vitesses - WeBecome\" \/>\n<meta property=\"og:description\" content=\"1) Les PME suisses sont-elles pr\u00eates au d\u00e9fi du num\u00e9rique ? 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