What Makes Digital Transformations a Success? Change Management!

Companies of all types and sizes are investing heavily in the digitization of their business models. Driven by the changing consumer expectations in the so called Fourth Industrial Revolution, companies tent to achieve the convergence of offline and digital, mobile, artificial intelligence, social and cloud. And they need to be more customer focused, agile, lean and interactive. 

Despite knowledge of the integral elements of a successful digital transformation, a recent survey by Couchbase uncovered a nearly 90 percent failure rate by CIOs and technology leaders who have tried to execute digital transformation initiatives. 

Researchers at McKinsey unpacked this trend in another way, ultimately highlighting the critical part change management plays in driving successful outcomes. However, they also found that most change management efforts fail because outdated models and change techniques are fundamentally misaligned with today’s dynamic business environment.

Changing the Way Teams Work

New technologies impact how individuals do their work: processes, job roles, workflows, reporting structures, behaviors and even their identity within the organization.

Successful completion of change management efforts will ensure user buy-in and satisfaction among employees. And secure company reach out their targets.

Work silos will likely have to be broken down and there will be a new, much more collaborative way, of working, which doesn’t always come easy to some organizations and to some people. In these situations, the change management team needs to have open conversations about what the future is going to look like and allow employees to express their concerns in an open way.

Without this process, you may result in numerous invisible naysayers, and some initiatives may fall short.

To make your digital changes a success, invest in change management, early and often.

At WeBecome we can help you set up and implement your change management strategy.

After you read this article, let’s talk about your challenges!

Isabelle Hudovernik, 15 mai 2019